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Hasbro's Iconic PLAY-DOH Brand Launches Cans of Kindness Campaign in Partnership with 黄色视频and Actress Eva Longoria


Campaign Honors Teachers Making a Difference with a Year鈥檚 Worth of PLAY-DOH Compound

PAWTUCKET, R.I.聽 (August 26, 2020) 鈥 To mark this back to school season and honor educators, the iconic PLAY-DOH brand from global play and entertainment company Hasbro, Inc (NASDAQ: HAS) is launching Cans of Kindness in partnership with Save the Children 鈥 a global initiative to recognize and reward teachers that uplift, inspire and encourage children every day. PLAY-DOH is calling on consumers around the world to spotlight the teachers who have positively shaped their lives, contributed to their communities in incredible ways, and molded who they are today. PLAY-DOH will also spread Cans of Kindness, donating up to one million cans of PLAY-DOH compound to Save the Children, the world鈥檚 leading children鈥檚 non-profit, in an effort to support early education programs in the United States and around the globe.

Beginning today, PLAY-DOH fans in the United States and select markets around the globe are invited to nominate teachers that have greatly impacted their own lives by sharing personal anecdotes and tagging #CansofKindness on their social media platforms.聽 See Official Cans of Kindness Sweepstakes Rules for eligibility and details. Actress Eva Longoria kicked off the program on her social channels spotlighting her mother and sister who are both teachers making a difference in their students lives鈥 every year.

Leading up to September 16, 2020, also known as World PLAY-DOH Day, Hasbro will reward one deserving teacher in each participating market with a year's worth of PLAY-DOH compound for their classroom and students to continue imaginative educational play and spark students鈥 creativity.

鈥淲ith such an unprecedented end to the school year and how quickly all teachers were able to adapt to the new normal, we鈥檙e excited to give back and thank those that make a recognizable impact on today鈥檚 children now more than ever before,鈥 shared Kate Martino, Senior Director of Global Brand Marketing at Hasbro. 鈥淲e鈥檙e really looking forward to reading the all the personal stories of how teachers touch lives in their communities, and hopefully inspiring a bit of creativity and kindness with PLAY-DOH.鈥

In addition to the social campaign, fans can further give back and spread Cans of Kindness to friends or classmates by purchasing the new PLAY-DOH Split and Share pack, which includes an assortment of six cans of PLAY-DOH compounds. PLAY-DOH's mission is to spark creativity, encourage the practice of fine motor skills and hand eye coordination, and with the PLAY-DOH Split and Share pack, fans can share PLAY-DOH鈥檚 mission with others.

Join the conversation and nominate your most memorable and impactful teacher using #CansofKindness for a chance to win a year鈥檚 worth of PLAY-DOH compound. Follow PLAY-DOH on social ( and ) and visit PlayDoh.com for more information on the PLAY-DOH brand, new products, and the #CansofKindness initiative.

Save the Children believes every child deserves a future. Since our founding more than 100 years ago, we've been advocating for the rights of children worldwide. In the United States and around the world, we give children a healthy start in life, the opportunity to learn and protection from harm. We do whatever it takes for children 鈥 every day and in times of crisis 鈥 transforming the future we share. Our results, financial statements and charity ratings reaffirm that 黄色视频is a charity you can trust. Follow us on , , and .