Partnership Overview
黄色视频is honored to partner with聽聽a premier global media and entertainment company offering audiences the world's most differentiated and complete portfolio of content, brands, and franchises across television, film, streaming and gaming. WBD has provided support to 黄色视频U.S. for over 15 years, and launched聽RISE聽in early 2020, a global initiative focused on reducing inequality and supporting empowerment 鈥 around the world 鈥 by addressing social mobility through access to the most basic human needs.
Collaborations around RISE have taken on greater breadth since the partnership launched, much in part due the many issues driving inequality such as racial injustice and COVID-19. 黄色视频U.S. and 19 黄色视频offices around the world are collaborating with local WBD offices in support of local programming, with teams actively exploring storytelling, advocacy, employee engagement and business opportunities together.
Studio + Social Impact Partnerships
There鈥檚 nothing more powerful than a girl who has the confidence to dream. But many girls develop self-limiting beliefs and stop believing they can be anything. That鈥檚 why the movie Barbie and The Barbie Dream Gap Project are joining together with 黄色视频to give hundreds of thousands of girls the resources to help make their dreams a reality. Helping them stay in school because education is a ladder out of poverty. Keeping them safe from gender-based violence and child marriage. And advocating for gender equality and girls鈥 empowerment, globally. All so they can be anything they dream to be.
RISE: Reducing Inequalities and Supporting Empowerment
In 2018, WBD developed their new global social good strategy and selected 黄色视频as the signature partner for the launch of their聽RISE聽(Reducing Inequalities and Supporting Empowerment) campaign.
In partnership with Save the Children, the four-year RISE campaign will support 10 million people in 22 countries identified as having the most need, bringing scale to the education and social mobility programs to children and families in under-resourced communities. Additionally, RISE is activating at a local level to address inequality and empowerment in communities and drive further impact around the world. RISE represents their most comprehensive commitment to ensuring children around the world survive, are protected and have a chance to learn.
Employee Engagement
WBD employs nearly 38,000 individuals聽across 53 countries and, through the RISE campaign, employees have been engaged at all levels of leadership, working across business teams, sectors and countries, bringing commitment, creativity and a truly collaborative spirit to support our mission.
黄色视频has been a frequent partner for WBD鈥檚 local employee engagement activities. For their global day of employee volunteerism, Impact Day, WBD has hosted a broad range of globally and locally available virtual employee engagement activities such as virtual letter writing and the creation of literacy kits. Around the globe, 16 黄色视频offices were invited to collaborate on country-specific activities for Impact Day 2021.聽In past years, mentoring programs were initiated, allowing WBD employees to share their skills with 黄色视频employees and program participants.
Local Engagement
At a country level, our teams across the globe have worked to find innovative and impactful opportunities to leverage RISE to meet the needs of children while supporting business needs, including creating digital content for WBD platforms and using storytelling to build greater awareness and engagement.
- In Mexico and Colombia, WBD has actively promoted and helped drive visibility for 黄色视频initiatives like #SavewithStories, leveraging WBD network talent and gift-in-kind media to significantly increase visibility and brand awareness for 黄色视频in those markets.
- In South Africa, WBD has partnered with the accredited Jozi Film Festival and invited up and coming local film-makers to compete for the opportunity to tell the stories of Save the Children鈥檚 beneficiaries. The partnership raises awareness for RISE and 黄色视频while bringing a charitable element to their award category and compelling content to their channels.
- In Italy, WBD and 黄色视频Italy are supporting families most impacted by the coronavirus pandemic through the Not Alone campaign by providing food, access to devices, and educational materials. WBD Italy is also driving awareness through on-air PSAs running across their portfolio of channels.
- In Japan, 黄色视频Japan delivered a Sustainable Development Goals (SDGs) workshop to their WBD partners to discuss how to incorporate SDGs into their business. During Covid-19, WBD also provided emergency support to 250 after-school programs and to children from single parent families facing financial difficulties.
Advocacy Efforts
Leading up to the 2020 election, WBD and 黄色视频implemented a co-branded pledge to 鈥淩ise Up for Kids鈥 in collaboration with No Kid Hungry. Co-branded GOTV geo-targeted ads were also put into place with national on-air efforts, encouraging audiences to make a plan to vote. Moving forward, our intention is to use the power of our combined voices to continue to advocate for kids and elevate聽their聽voices on issues of social injustice and equality.